AI Overviews boost click quality
AI Overviews, Google’s AI-generated summaries that sit above organic search results, are…
Google Analytics 4 fixes data gaps, now flags issues early
Google Analytics is rolling out major updates aimed at sharpening marketing insights…
Google ‘willfully engaged in anticompetitive acts’
The U.S. Department of Justice successfully prosecuted its antitrust case against Google,…
What platform preference really tells us
When we talk about search, we usually focus on what people are…
4 ways to connect your ads data to generative AI for smarter PPC
In the era of Google’s smart bidding, we’ve come to appreciate the…
Apple rebrands Search Ads as Apple Ads
Apple is officially dropping the “Search” from Search Ads to better represent…
TikTok Ads introduces new exclusion lists
TikTok launched two new ad placement controls – Video Exclusion List and…
Google hit with $6.6 billion lawsuit over search dominance
Google is facing a new class action lawsuit in the UK that…
39 million advertisers suspended; 5.5 billion ads removed in 2024
Google’s 2024 Ads Safety Report, released today, shows a massive uptick in…
Google Ads made simple: Leveraging engaged audiences
If you’ve been poking around Audience Manager in Google Ads lately, you…
