Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta is expanding its AI-powered advertising tools to help businesses get better…
Google algorithm changes blamed for 50% traffic drop to news site the Sun
UK news site the Sun ended 2024 by losing half of its…
How to master user intent with SEO personas
Mastering user intent is all about putting yourself in your user’s shoes.…
Brand + performance: The secret to maximizing ad ROI
In digital marketing, a common belief is that everything can be measured…
Google Search testing “AI Mode”
Google is reportedly testing a new search feature named “AI Mode.” AI…
AI search is gaining traction, but it isn’t replacing Google: Survey
People are adopting AI as a complement to classic search, not a…
Is rank tracking dead? Why Google’s new rules are changing the game
Google just made a move that disrupted rank tracking, potentially increasing costs…
What to stop, start, and continue in 2025
Early this year, I asked my team to recommend what we should…
Google refines ad quality systems to improve user navigation
Google introduced a new prediction model to better evaluate the quality of…
What is ChatGPT and why SEOs should care
Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed…
